Dedicated. Don't panic. Its Organic! Philosophy. Having seen the devastating effects of the conventional clothing industry it is clear we need a positive alternative. This industry is the second largest pollutant in the world, and working conditions are infamous, both in the cotton fields and at the factories.Our vision is to be the positive alternative, to always use the most sustainable fabrics and to secure decent working conditions for both farmers and workers. We make sure these are not empty words by working with some of the toughest certifications in the industry.