In 2018, Fila presented its first runway show on the occasion of Milan Fashion Week. Now you can get it in Shooos!
The brand was founded more than 100 years ago (in 1911) in a small town in northern Italy. Since then, it has become one of the most recognized sports and lifestyle brands in the world. Originally, Fila produced underwear, but also clothes for people from the Italian Alps. In the 70's, the brand began to manufacture sportswear. In its beginnings, Fila was made famous especially by the Swedish professional tennis player Björn Borg, who started collaborating with the brand and spread awareness about it. At this time, Fila also expanded its design portfolio to include other sportswear, including golf, training and running clothing.
As a world leader in sports and lifestyle footwear and clothing, Fila promotes its heritage of Italian design while pushing the boundaries of modern fashion. While their technical processes are some of the best in sports design, the brand remains true to its original European design and dresses professional artists and athletes from around the world.
In January 2007, it took over Fila and all its subsidiaries GLBH Holdings, and since then the brand has been operated from South Korea. Fila Korea has thus become South Korea's largest sportswear organization.
Thanks to the recent vintage fashion trend, Fila found herself in a great position and combined nostalgia from the 90's with current fashion hits. Fila Black Line, introduced as an addition to the main collections in 2016, recalls catalog pieces from the 80s and 90s.
In 2018, Fila presented her first runway show on the occasion of Milan Fashion Week. The brand presented a collection full of tennis elements from the 70's, polo shirts and suits combined with sneakers.